Intro to Advertising

Togs or Undies - Trumpet ad

Context - why it works in Australia

• Beach culture
• Ice cream as a method to cool down
• No one’s looking awkward

The man your man could smell like - Old spice ad

Culture exchange

• Australians are more acceptive of different cultures
• Most mediums we consume are American

Distinctly…

• Jokes
  • Americans
    • Boastful humour
    • Weird, unexpected
  • Australians
    • The whole ad is one big joke
• The men
  • America
    • Traditionally good looking
    • Muscular
  • Australia
    • Very “chill”
    • Down to earth

History

• Ads have existed so long as capitalism has existed
• Before, you could tell if you’re being advertised to, now they are embedded in stuff we view

Target audience

Specific group of people that would be interested in this products

• Gender
• Age
• Relationship status
• Income level
• Hobbies
• Geography
• Occupation
• Wants and needs